Public Speaking

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BRING YOUR EXPERTISE AND MESSAGE TO YOUR COMMUNITY BY PRESENTING IT AT LOCAL ORGANIZATIONS

KEY FACTOR:

The ultimate goal of any company is to become a ‘household word’ in your community. You want to be known as the expert in your field. You want to be the ‘go to’ company for answers and service in this industry in your community. You want to build trust in your company and your expertise. When people begin to know you they begin to trust you. There is a very large trust factor involved in inviting someone into their home to clean. Familiarity does build trust.

ACTION ITEM:

A valuable tool for getting your name out as the ‘go to expert’ in your community is by sharing your knowledge of the cleaning industry regarding best practices for cleaning, best supplies to use on different surfaces and what to look for when choosing a cleaning service. There are many organizations in your community who would love to hear your knowledge on these subjects. There are many organizations in your community that meet on a monthly basis and struggle to find free speakers for each of their meetings. You can help them fill their need and bring your message to a large group of people at one time. The wonderful thing about your message is it will work at a business networking function or a ballet guild luncheon. Everyone wants to hear about how to take better care of their largest expense, their home. Ironically and hopefully, most of the attendees will pass on what they heard to the person who they hire to do their house cleaning, but they are interested in learning more.

IMPLEMENTATION PROCESS:

Contact your local chamber and ask for a list of all of the nonprofit organizations in your community. You can also google nonprofit volunteer organizations and create your own list. Send them a letter or an email sharing your history. Including a picture of yourself is always a nice touch. Then present your desire to speak at one of their meetings on tips on how to clean their homes better and faster including the fact that you are offering this at no charge to them. When you present your subject matter you will, of course, close your speech with the best way of all to clean a home— hire it done. Give them a few hints to research when they are choosing a company. Most cities will have from 25-100 nonprofit organizations that you can write. If you would like some help in preparing your letters, gathering the contact names and email addresses and emailing the letters purchase our Media bundle and we will do all of that for you. We will substitute the media contacts with organization contacts.

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