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WEEKLY NEWSLETTER BRINGS $90,000 IN REVENUE TO CLEANING SERVICE IN 4 MONTHS

KEY FACTOR:

A customer needs to see or hear your name 17 times before they will feel confident enough to call your company to do business with you. Advertising is expensive so the #17 rule needs to be accomplished in an inexpensive way. If a person does more than see or hear your name but actually reads something about your company it will have even more impact.

ACTION ITEM:

Emailing a newsletter on a weekly basis is an extremely effective way to accomplish the #17 rule without spending any money. Teresa’s Family Cleaning in New York generated $90K of revenue in the first quarter of 2010 off of sales that came from her weekly newsletter!! This testimony for the use of newsletters cannot be ignored.

IMPLEMENTATION PROCESS:

Constant Contact has a number of great templates and a great way to manage your data base to start sending out a newsletter. Be sure to watch the live interview with Teresa Ward on Networking and her newsletter. Newsletters are easy to start and maintain by using a number of providers. If you are concerned about the time it will take you to learn Constant Contact look at our offer below and you can have your first newsletter out by Friday of this week. Newsletters are a great way to get the most out of the advertising dollars you have already spent by keeping your name in front of those prospects who have not yet purchased.